Perfect for operations, sales, marketing, and data analysts who want to spot and analyze trends in their data
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A heat map is a color-coded geographical representation of your data, highlighting the data's density.
So, for example if I wanted to see where my leads were, the concentrations of leads using a hotspot heatmap. It's a bit like a weather map. I can see where the red areas are the highest concentrations.
Or with a Regional heatmap, by state. The darker states, the darker colored states show the highest density. And the lower densities in red.
A heat mapping tool is a feature that visualizes data by representing it with colors on a map. It's called "heat mapping" because the colors typically range from cool (such as blue or green) to hot (such as red or orange), indicating varying levels of density or intensity of the data shown. Heatmaps are perfect for quickly identifying patterns, trends, or concentrations within a dataset.
Add your location-based data (like customers, leads, facilities, or asset locations) into the mapping software.
The software aggregates the data points within predefined geographic areas, such as county, state, or ZIP codes. Or use your territory-based dataset as your building block.
The mapping software assigns colors to each geographic area based on the aggregated data. Areas with higher values or densities are represented with warmer colors (e.g., red or orange). In comparison, areas with lower values or densities are represented with cooler colors (e.g., blue or green).
You can customize the color scheme, adjust the level of detail, and interact with the map to explore the data further.
Sales, operations, marketing, urban planners, and public health use heat mapping tools to analyze spatial patterns and make data-driven decisions. They provide a visually intuitive way to understand geographic data and can help identify opportunities, trends, and areas for improvement.
eSpatial is capable of creating a hot spot heat map or regional heat map.
Select the + ADD DATA button.
Select Upload new data and upload your spreadsheet.
After your location data has been added to the map, click Style.
Select the Heat Map switch.
Configure your hotspot heat map settings. Click the disc icon and then click Exit Style.
Example of a hotspot heatmap after it is configured.
Select the + ADD DATA button.
Select Upload new data and upload your spreadsheet that contains locations data.
After your locations data has been added to the map, click Analyze.
Select the Regional Heatmap button.
Dropdown field 1 will contain your locations/points dataset. You will need to select a regional dataset to measure the density of your locations data against.
For example, if you're locations data are all in the United States, you could select the US State data from the eSpatial datastore.
Example of a regional heatmap after it is configured.
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